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Pop icon teams up with cosmetic brand for giftable item.
September 30, 2015
By: Melissa Meisel
M·A·C Mariah Carey is the latest beauty/celebrity collaboration in the business with a full collection to bow in 2016. The teaser launch in 2015 is for Holiday – All I Want Lipstick in a champagne shimmer frost online exclusively in select markets this December. According to M∙A∙C Senior Vice President/Group Creative Director James Gager: “Mariah is the over the top pop and beauty icon. Throughout the years we’ve all watched her with admiration and feel right now she is at her ultimate b...
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